Question Madness: In 1966 The North Face opened it’s doors of their very first small shop in North Beach and the story began. Now 2016 the brand is celebrating it’s 50 years, of madness!

After all these years; places explored, mountains climbed, moments cherished, people’s gone, they’re questioning the lines. The lines between obsession and devotion, pain and perspective, madness and progress.. The lines that determines everything.

With the new video series, let’s think about what makes something crazy? What defines happiness? Who gets to tell us what to do? When do we listen?

Keep exploring.
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